The reconciliation of the forward-looking non-GAAP financial measure of changes in comparable sales on an owned plus licensed basis to GAAP comparable sales (i.e., on an owned basis) is in the same manner as illustrated below, except that the impact of growth in comparable sales of departments licensed to third parties is the only reconciling item. Search and native advertising has been the company's go-to media strategy, but to its credit, Macy's has been dabbling in new technologies. The company will webcast a call with financial analysts and investors that day at 8:00 a.m. “We're going to pass $1 billion in mobile sales in 2018,” Gennette said. The cornerstones of Macy's strategy is investments in experience, mobility, and growing digital sales. STUDY. To date, this treatment has been applied to 150 stores, which account for approximately 50% of 2019 total stores’ sales. Market by Macy’s will feature a mix of curated Macy’s merchandise and local goods, as well as local food and beverage options and a robust community events calendar. Macy’s is driving disciplined merchandise product category roles to be the top destination for the best brands, while balancing sales and margin. Please note, in alignment with the company’s sustainability goal to reduce paper use, printed copies of the presentation will not be available at the event. The ongoing merchandising expansion strategy is set to go live before the holiday shopping season. Learn. Macy’s will expand its Growth treatment to the remaining store portfolio, including upgrading an additional 100 stores in 2020. Gravity. They acquire upheaval the rebate store. The retailer’s investment in its mobile prowess, especially its mobile app is paying dividends with sales up more than 50% on the app in the first half of the year. Macy’s is ranked 120th by Fortune in Fortune 500 Companies. For more information, please visit www.macysinc.com. Test. The amounts of commissions earned on sales of departments licensed to third parties are not material to its net sales for the periods presented. Loyalty programs should enhance your brand through all your customer-facing marketing. We want to own the inventory until we consummate the sale.”. Macy’s, Inc. is streamlining its organization with a net reduction in its corporate and support function headcount of 9%, or approximately 2,000 positions. In addition to scaling the program, Macy’s is refining the service with a focus on an improved customer experience. Actual results could differ materially from those expressed in or implied by the forward-looking statements contained in this press release because of a variety of factors, including the possible invalidity of the underlying beliefs and assumptions; Macy’s ability to successfully implement its Polaris strategy, including the ability to realize the anticipated benefits within the expected timeframe or at all; the success of Macy’s operational decisions, such as product sourcing, merchandise mix and pricing, and marketing, and strategic initiatives, such as Growth stores, Backstage on-mall off-price business, and vendor direct expansion; general consumer-spending levels, including the impact of general economic conditions, consumer disposable income levels, consumer confidence levels, the availability, cost and level of consumer debt, the costs of basic necessities and other goods and the effects of the weather or natural disasters; competitive pressures from department and specialty stores, general merchandise stores, manufacturers’ outlets, off-price and discount stores, and all other retail channels, including the Internet, catalogs and television; Macy’s ability to remain competitive and relevant as consumers’ shopping behaviors migrate to other shopping channels and to maintain its brand and reputation; possible systems failures and/or security breaches, including any security breach that results in the theft, transfer or unauthorized disclosure of customer, employee or company information, or the failure to comply with various laws applicable to Macy’s in the event of such a breach; the cost of employee benefits as well as attracting and retaining quality employees; transactions and strategy involving Macy’s real estate portfolio; the seasonal nature of Macy’s business; conditions to, or changes in the timing of, proposed transactions, and changes in expected synergies, cost savings and non-recurring charges; the potential for the incurrence of charges in connection with the impairment of intangible assets, including goodwill; possible changes or developments in social, economic, business, industry, market, legal, and regulatory circumstances and conditions; possible actions taken or omitted to be taken by third parties, including customers, suppliers, business partners, competitors and legislative, regulatory, judicial and other governmental authorities and officials; changes in relationships with vendors and other product and service providers; currency, interest and exchange rates and other capital market, economic and geo-political conditions; unstable political conditions, civil unrest, terrorist activities and armed conflicts; the possible inability of Macy’s manufacturers or transporters to deliver products in a timely manner or meet Macy’s quality standards; Macy’s reliance on foreign sources of production, including risks related to the disruption of imports by labor disputes, regional health pandemics, and regional political and economic conditions; duties, taxes, other charges and quotas on imports; and other factors identified in documents filed by Macy’s with the Securities and Exchange Commission. 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